More Logos

In this blog I'll be showing some of my favorite logos from a variety of different companies. These logos are selected for their effectiveness and aesthetic beauty, taking into account the Gasault theory of design, visual hierarchy, alignment, and repetition.

BMW M Series. This is a logo for a high performance line of cars from BMW. This is an effective logo for its symbolic use of imagery. The repeating forward slashes that align with the first part of the 'M' communicate the motion blur of a speeding auto. The 'M' itself is a metallic shiny texture that would resemble aluminum, the primary type of metal in these performance cars. The logo leans overall to the left, the direction it is read, to further communicate speed. The minimalism of the logo makes it all the more striking.

Ghastly (DJ/Producer). This logo is very basic but extremely effective. The main purpose this logo fulfill is recognition. The use of familiar 'net-speak' style emojis made from unicode symbols has an instant connection to the generation who is targeted by this music: young people who grew up with computers and no doubt stumbled across these crude emoticons. This also makes the logo spreadable, in an instant chat or SMS a user can easy reproduce this logo and spread it. It has a truly web-inspired viral quality. The tall sans serif font serves to draw further attention to the unicode face with its unassuming appearance, and is as clear as possible to draw the verbal connection of the name to the face.

This logo is great for its symbolism. This beloved movie rental chain had a ticket stub as its logo, with a font resembling the blocky letters that would be seen on a movie ticket. The torn edge draws the design closer to realism and is a clever touch to symbolize a movie ticket that has already been bought and used, getting the consumer thinking "ahead of the sale" subconsciously to fulfill a subliminal effect to rent movies at blockbuster.

Saul bass was a master of logo design, and this is my favorite from his work. The logo has a warped appearance that evokes wings in the shape of a 'U', with red representing the underside and blue the upside of the wing. This logo is also effective for its iconic design that set it apart from other airlines with its large kerning.

This logo is infamous for being the logo of an unethical fraudulent power company that made international news, but nevertheless is a striking design. The big 'E' for 'Enron' is connected in a kind of wire that represents the nature of its business (electricity). The big 'E' can also be interpreted as smokestacks, also associated with the power industry. The diagonal skew serves to differentiate the logo from other power companies to catch the eyes of an investor.